Research & More Information
Deep Purple is a combination of three of the most well-known and powerful antioxidant ‘superfruits’: pomegranate (Punica granatum), açaí berries (Euterpe oleracea), and plum (Prunus domestica). The name “Deep Purple” refers to the rich colors of these superfruits, which come from chemical compounds called anthocyanins. These pigments are polyphenol flavonoids, and not only do they impart the deep red to bluish colors of all three fruits, but they are also largely responsible for many of the health benefits. Our bodies have their own antioxidant defense system, but it can get overloaded by numerous environmental stressors. Supplementing the diet with antioxidant ‘superfruits’ can reinforce the body’s ability to keep cells healthy by scavenging oxygen free radicals.* The health benefits of pomegranate, açaí, and plum overlap and include improved fat metabolism; support of circulation and cardiovascular health; support of hormonal balance, detoxification and weight-loss programs; energy and immune system boosts; support of bone health; and proper gastrointestinal function.*
Pomegranates are native to the Middle East and have a long history of use in traditional medicine, religion, mythology, art, and cuisine. The juicy red aril seeds, inner membranes, and hard outer rind of the pomegranate fruit are a source of anthocyanin and proanthocyanin flavonoids, including ellagic acid, quercetin, punicalagin and others. These powerful antioxidant compounds give pomegranate juice an antioxidant capacity that is three times higher than that of red wine and green tea. Punicalagin, in particular, is a unique and highly bioavailable component that appears to be responsible for more than 50% of the pomegranate’s antioxidant health benefits. Many studies have focused on the support that pomegranate can give to the cardiovascular system.* This support is provided through a number of mechanisms, including reducing oxidative stress, interfering with low-density lipoprotein (LDL) oxidation, and upholding the production and activity of one of our body’s most important messaging molecules, nitric oxide.* Pomegranate has been found to help support the function of the endothelial cells in the walls of blood vessels, assisting in peripheral circulation.* In addition, some studies have identified a type of steroidal estrogen, named estrone, in the oil of pomegranate seeds, as well as several non-steroidal phytoestrogens. It has been suggested that these plant hormones may be useful in supporting hormonal balance in humans.*
The tiny reddish purple açaí berries grow in clusters near the tops of palm trees in tropical rainforests. Like the pomegranate, açaí berries are also a source of polyphenols and anthocyanins, giving them powerful antioxidant properties that have been measured to be among the highest of any fruit or vegetable. Research has shown açaí berries to support rat liver cells by bolstering the liver’s antioxidant potential.* In addition, açaí berries may support normal blood sugar metabolism, maintenance of cholesterol levels already in the normal range, and the body’s normal immune response.*
Dried plums (also known as prunes), while most frequently associated with their mild beneficial laxative effect, are also a source of energy, fiber, vitamins (especially A, K, and beta carotene), minerals (especially calcium, magnesium, potassium, copper, and boron), and phenolic compounds (particularly neochlorogenic and chlorogenic acids) that give plums their potent antioxidant capacity.* The phenols of plums are credited with inhibiting oxidation of LDL and supporting cardiovascular health.* About half of plum’s fiber is soluble, supporting normal blood sugar metabolism and maintenance of cholesterol levels already in the normal range.* The other half of plum’s fiber is insoluble, supporting a healthy and proper functioning digestive tract.* One of the most promising aspects of dried plums is their potential ability to support bone health, including bone mineral density, in both men and postmenopausal women.*
BioPure’s Deep Purple is made from pure, high quality, organic fruit, giving you a wide spectrum of synergistic bioactive compounds that work together to render the beneficial health effects. The fruit is sustainably grown, fairly traded, and carefully freeze-dried to preserve and concentrate as much of the food’s nutritional value as possible. It comes in a convenient powder form, is pleasant tasting and can be easily dissolved in water or juice, or added to smoothies, cereal, sauces, or dressings.
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